Start with the basics - the results can be brilliant!
By Dee Blick of The Marketing Gym
Not so long ago I had the pleasure of training a group of business people at the British Library in London. It was my very first Ultimate Marketing on a Shoestring boot camp. Although the workshop touched on social media and whether the attending businesses should be getting stuck in, or simply exploring it with a considered view, the purpose of it was to ensure they were focusing on being brilliant at the basics.
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