SavvyWoman’s aim is straightforward: to help women everywhere get more from their money.

Whether you find it easy to manage your money or feel that money slips through your fingers without you noticing, you’ll find something on the site to help you become a little richer.

It’s not a girls-only club. In fact, there’s plenty of independent content, expert opinion, budgeting tools and tips to help everyone make the most of their cash.

But it’s a fact that we make different choices about our money. That’s what made me start SavvyWoman.

Women tend to:

Retire on less than men.

Feel less confident about taking risks with their money than men.

Worry more about their debts (and often have debts that charge a higher rate of interest) than men.

You might already have a feeling that you manage your money differently (perhaps you don’t see eye to eye with your husband or partner when it comes to cash).

Or maybe you feel that financial companies don’t really talk to you in a way that’s relevant.

When I look at financial information that’s widely available, much of it seems to be either aimed at men or not written with women in mind. That’s where SavvyWoman is different.

I’ll come clean. I find money fascinating; not in a ‘counting my riches at the end of the day’ kind of way, but because the way we feel about money and the decisions we take can have a major impact on our lives (far beyond the original choice we made).

How many times have you bought something to cheer yourself up? Even when you know you can’t afford it? I know I have.

SavvyWoman isn’t about making you feel guilty about spending the money you have, rather it’s designed to help you afford what you want today without jeopardising the life you hope for tomorrow.

SavvyWoman is designed to grow with you, so you can be ‘money prepared’ whatever choices you face.

You’ll also find offers, discounts and freebies, because getting more from your money is about spoiling yourself from time to time as well.

I’ve worked as a personal finance journalist since the early 1990s, starting my career on BBC Radio 4’s Moneybox programme, where I worked as a producer and reporter for six years.

I’ve been a freelance journalist since 1999 and in that time I’ve written for several women’s magazines and appeared on a number of TV and radio programmes, including reporting on BBC1’s Saturday Breakfast and Radio 4’s consumer programme, You and Yours.

There’s no doubt that the financial choices we face are more complicated today than ever before. But I also know that a little money know-how can go a long way.

A lot of websites say they’re independent, but some are backed by big names who may be trying to sell your their products. SavvyWoman is completely independent.

It’s also agenda free, jargon free and full of simple ways to increase your wealth.

Whatever you want from your money, you’ll find something to help you through the maze of personal finance choices you have to make throughout your life.

It’s your site and I’d like to know what you think. If there are topics that you’d like more information on or subjects that I’ve not covered, please email me at or telephone 020 8242 1530.

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The material provided on this website is general information that is intended for general guidance and is not suitable for professional advice.
You should always obtain independent financial advice.